Hap Cafe
Branding Print Marketing & Advertising
At Hap Cafe, I led the design and branding efforts to connect with the vibrant community of Carlton North, Melbourne. Working across the Adobe Suite and creative platforms, I developed visual content spanning social media, the website, and in-store print.
I also managed creative collaborations with partners including the Sandwich Run Club, local and international charities, and live music guests. From promotional materials to post-event recaps, I created work that celebrated each initiative and the community behind it.
Through design, I helped shape Hap Cafe as more than a place for coffee — but as a third space for the community, creating a sense of warmth, belonging, and a home away from home.
View the social media on all platforms under @hap.cafe
View the website for Hap Cafe on mobile or desktop online at https://www.hapcafe.au/
Circe
Branding Packaging & Infographics
Circe is a menstrual care brand created as a university project, founded on the belief that menstrual care should be sustainable, comfortable, and free from unnecessary toxins. The brand’s mission is to empower users through a more conscious approach to periods, while encouraging a more eco-conscious approach to the care.
The design process for Circe began with the idea that every body is organically unique. I explored the relationship between the menstruating body and nature, drawing parallels between the natural rhythms of the earth and the cyclical nature of menstruation.
This concept became the foundation for the brand’s visual language. Organic forms, fluid lines, and soft, natural shapes were used to reflect movement, flow, comfort, and support. The visual identity intentionally avoids rigid or overly clinical forms, instead creating a sense of softness and familiarity that mirrors the natural qualities of the body.
To view the full case study please download
Top of the Hill
Branding Infographics & Signage
Top of the Hill is a podcast concept created during my university studies, exploring bodybuilding and its impact on men’s physical and mental wellbeing. Through candid conversations, the podcast examines disordered eating, muscle dysmorphia, and the pressures surrounding the pursuit of physical perfection.
The visual identity draws on the idealised forms of Greek male sculptures, using them as a metaphor for the standards men have historically been held to. This imagery reflects the discipline, dedication, and artistry associated with bodybuilding, while also questioning the pursuit of an often-unattainable ideal.
By combining classical references with a contemporary podcast identity, the design invites audiences to look beyond the surface of physical perfection and consider the stigma and pressures that exist beneath it.
To view the full case study please download
Grace & Green
Editorial Bookmaking & Infographics
Created as part of my university studies, the Grace & Green Social Sustainability Report explores the environmental and social impact of the period care company, covering everything from materials and production to workers, governance, and sustainability practices.
The design process focused on making a large amount of complex information feel clear, engaging, and easy to digest. I developed a structured editorial system using infographics, considered typography, clean layouts, and photography to create a strong visual hierarchy and guide the reader through the report.
Drawing from Grace & Green’s existing packaging, I developed a soft yet sophisticated colour palette and visual language that reflects the brand’s focus on sustainability and wellbeing. Interactive details, including a die-cut page, add a tactile and playful element to the publication, creating an engaging experience while maintaining a polished, cohesive aesthetic. As well as a hand made binding method that reflects the materials used by the Grace & Green product.
To see the full book, please contact me to get in touch regarding in-person viewing.